Lime Studio is a branding and product design studio run by Jon Li and Mat Cheung. We work with Web3 and AI companies on brand systems, websites, and product UI. Clients include TOKEN2049, SuperAI, and Kuru.

Yes. A lot of our project work is for product companies around a dated raise or launch, when they need brand and product design without a big in-house team.

Yes. We partner with organisers selling sponsorship and tickets against a fixed date. We often start at checkout or the ticket site, then carry the brand across the edition. SuperAI and TOKEN2049 are examples.

You sell better or more confidently on the surfaces people judge before they try the product, and you stop paying in time and rework for inconsistency. For TOKEN2049 that was the ticket checkout, and the new one converted 2.3x better than the one it replaced, confirmed by their own analyst. For Kuru it was launching with no brand and a month to go, and they shipped on time. For Global Coin Research it was a members platform a small team could run without a developer, and they have for over a year.

You get two senior designers from week one, both on the work. We can also act as a fractional design lead when you need direction without a full-time hire. Brand and product stay one system, so the deck, site, and screens match. You stop when the work stops.

Two ways to work with us. A fixed-scope project, six to eight weeks. Or a monthly partnership, three months minimum, where we embed as your design team. A launch or a raise happens once, so a project covers it. A product that keeps shipping, or an event every cycle, usually wants a team on it. Price follows the scope, so book a call and we'll put a number on it.

We're the right fit when you've got a real problem, real ambition, and you want a design partner rather than a pair of hands. We do our best work when there's trust to think freely and push back, not just execute briefs. If you want design thinking that runs ahead of you, that's us. If you want someone to take orders, there are cheaper options.

Book a discovery call. We start with what has to earn trust before anyone has tried the product, because that shapes the work and the price. If it's a fit, we scope it and send an agreement. If it's not, we'll point you somewhere better suited. We cap active engagements at three, so timing depends on capacity.

It depends. If you've validated the problem and have the budget to back it, we're open to it. If you're very early, the honest answer is you probably don't need much design yet. Prove people want the thing first, get real signal, then invest in brand and product once there's something solid to build on. Come back when you're there and we'll talk.