Everything people see before they try your product earns their trust. Or loses it.

Everything people see before they try your product earns their trust. Or loses it.

Your pitch deck, your site and your socials feel like a different company when compared side-by-side.

Your pitch deck, your site and your socials feel like a different company when compared side-by-side.

We design the systems that build confidence with your audience. So you can sell effectively without your equity being reset each time you create a new asset.

We design the systems that build confidence with your audience. So you can sell effectively without your equity being reset each time you create a new asset.

Slide 1 of 5

Lime Studio has been more of an extension of our team than an external partner. They took the time to understand what TOKEN2049 stands for, then sharpened the brand and rebuilt the website to match the scale the event has grown into.

TOKEN2049
The world's largest crypto event
Rainy
Head of Design
Slide 1 of 5

Lime Studio has been more of an extension of our team than an external partner. They took the time to understand what TOKEN2049 stands for, then sharpened the brand and rebuilt the website to match the scale the event has grown into.

TOKEN2049
The world's largest crypto event
Rainy
Head of Design
Slide 1 of 5

Lime Studio has been more of an extension of our team than an external partner. They took the time to understand what TOKEN2049 stands for, then sharpened the brand and rebuilt the website to match the scale the event has grown into.

TOKEN2049
The world's largest crypto event
Rainy
Head of Design

How we work

01

What your customers see first, in priority order

We rank what people see before they've tried your product by what earns trust fastest, and set the schedule against it. In writing, week one.

02

You see the options and the reasons, and decide once

Two or three directions, what each does for your buyer, and where competitors already sit. You pick one. That decision holds, and you never write the brief twice.

03

One system, then the deck, the site and the screens

Type, colour and layout logic first, then the deck, the site and the screens people actually see. Shipped weekly, direct access to both of us.

04

Your team runs it, we stay on for 30 days

Everything we built, handed over while the work is still live, with a session so your team runs the system without us. We stay reachable for 30 days.

Ways to work with us

Either way, you get a system that helps you sell with more confidence, costs less to produce next time, and builds brand equity instead of starting over.

Project

Fixed scope, fixed price, six to eight weeks.

You reach the launch, the raise or the event with everything a buyer sees earning their trust. Your team runs the system after we leave, so the next thing you ship still looks like you.

Partnership

Monthly, three months minimum, both of us embedded.

Every cycle lands at the same standard, so the trust you build carries forward instead of resetting. Nothing gets rebuilt from scratch, which pulls the cost and the time per cycle down.

“When we tested their ticket checkout against the one it replaced, it converted 2.3x better, and our own analyst confirmed the result.”
Rainy, Head of Design, TOKEN2049

Ways to work with us

Either way, you get a system that helps you sell with more confidence, costs less to produce next time, and builds brand equity instead of starting over.

Project

Fixed scope, fixed price, six to eight weeks.

You reach the launch, the raise or the event with everything a buyer sees earning their trust. Your team runs the system after we leave, so the next thing you ship still looks like you.

Partnership

Monthly, three months minimum, both of us embedded.

Every cycle lands at the same standard, so the trust you build carries forward instead of resetting. Nothing gets rebuilt from scratch, which pulls the cost and the time per cycle down.

“When we tested their ticket checkout against the one it replaced, it converted 2.3x better, and our own analyst confirmed the result.”
Rainy, Head of Design, TOKEN2049

Ways to work with us

Either way, you get a system that helps you sell with more confidence, costs less to produce next time, and builds brand equity instead of starting over.

Project

Fixed scope, fixed price, six to eight weeks.

You reach the launch, the raise or the event with everything a buyer sees earning their trust. Your team runs the system after we leave, so the next thing you ship still looks like you.

Partnership

Monthly, three months minimum, both of us embedded.

Every cycle lands at the same standard, so the trust you build carries forward instead of resetting. Nothing gets rebuilt from scratch, which pulls the cost and the time per cycle down.

“When we tested their ticket checkout against the one it replaced, it converted 2.3x better, and our own analyst confirmed the result.”
Rainy, Head of Design, TOKEN2049

(ASK AI ABOUT LIME)

Lime Studio

You work with both of us, start to finish. Nothing gets explained twice, and the person who heard the brief is the person doing the work.

You work with both of us, start to finish. Nothing gets explained twice, and the person who heard the brief is the person doing the work.

Mat does the brand, Jon does the product, and the two are never handed between teams. Your deck, your site and your screens come off one system. We'll tell you when the brief is wrong.

Mat

BRANDING & IDENTITY

19 years. Branding, and the systems that have to hold up once a company gets big.

Jon

PRODUCT & PLATFORM

21 years. Product design lead at Crypto.com, senior product designer at OKX.

Questions

You sell better or more confidently on the surfaces people judge before they try the product, and you stop paying in time and rework for inconsistency. For TOKEN2049 that was the ticket checkout, and the new one converted 2.3x better than the one it replaced, confirmed by their own analyst. For Kuru it was launching with no brand and a month to go, and they shipped on time. For Global Coin Research it was a members platform a small team could run without a developer, and they have for over a year.

The problem compounds while you search. Every asset that ships in the meantime is one more that doesn't match. Hiring takes months, and you pay for the search before anyone starts. Then salary, insurance, benefits and the rest, in the quiet months as well as the busy ones. A new hire needs a few more months on your product before they're useful without you. You get two senior designers from week one, both on the work, and you stop when the work stops. Zeta Markets ran with us until they hired in-house, and that's a fine outcome.

Two ways to work with us. A fixed-scope project, six to eight weeks. Or a monthly partnership, three months minimum, where we embed as your design team. A launch or a raise happens once, so a project covers it. A product that keeps shipping, or an event every cycle, usually wants a team on it. Price follows the scope, so book a call and we'll put a number on it.

We're the right fit when you've got a real problem, real ambition, and you want a design partner rather than a pair of hands. We do our best work when there's trust to think freely and push back, not just execute briefs. If you want design thinking that runs ahead of you, that's us. If you want someone to take orders, there are cheaper options.

Book a discovery call. We start with what has to earn trust before anyone has tried the product, because that shapes the work and the price. If it's a fit, we scope it and send an agreement. If it's not, we'll point you somewhere better suited. We cap active engagements at three, so timing depends on capacity.

It depends. If you've validated the problem and have the budget to back it, we're open to it. If you're very early, the honest answer is you probably don't need much design yet. Prove people want the thing first, get real signal, then invest in brand and product once there's something solid to build on. Come back when you're there and we'll talk.

Earn trust before anyone has tried the product.

"Our team published research and added portfolio companies ourselves for over a year without needing a developer. It felt like working with real partners who genuinely cared about the outcome."

Arthur Zubkoff,

Global Coin Research

© 2026 LIME STUDIO

 
London, UK
 
Hong Kong

BRANDING AND PRODUCT DESIGN

Earn trust before anyone has tried the product.

"Our team published research and added portfolio companies ourselves for over a year without needing a developer. It felt like working with real partners who genuinely cared about the outcome."

Arthur Zubkoff,

Global Coin Research

© 2026 LIME STUDIO

 
London, UK
 
Hong Kong

BRANDING AND PRODUCT DESIGN

Earn trust before anyone has tried the product.

"Our team published research and added portfolio companies ourselves for over a year without needing a developer. It felt like working with real partners who genuinely cared about the outcome."

Arthur Zubkoff,

Global Coin Research

© 2026 LIME STUDIO

 
London, UK
 
Hong Kong

BRANDING AND PRODUCT DESIGN